P&O Cruises Marks the Start of Cruise Season with Record Guest Numbers and Five Million Online Views
P&O
Cruises is sailing into its biggest summer cruise season on a high, celebrating
an all-time record month of passengers as well as an overwhelming response to
its quirky short-film trilogy starring Hollywood actor Owen Wilson.
The cruise line
today said it had carried 25 per cent more passengers across its three-ship
fleet in September 2015 compared to September 2014, reflecting its growing
popularity as well as an increase in the number of three and four-day
P&OSeabreak itineraries on offer.
The
achievement, which surpasses the previous passenger record set in February last
year, comes as P&O prepares to welcome two more ships, Pacific Aria and
Pacific Eden, to its fleet in November.
P&O Cruises
Senior Vice President Sture Myrmell said P&O was also attracting plenty of
attention with its trilogy, The Conspicuous Awakening of Owen Wilson,which
has secured over five million online views since its launch three weeks ago.
Directed by Tom
Dey (Shanghai Noon: Failure to Launch), the surreal and highly
stylised content series sees Wilson and some local cruiselings enjoying all the
offerings onboard Pacific Aria and Pacific Eden, from its resort-style pools
through to its sumptuous restaurants and stylish Blue Room music bar.
Mr Myrmell said
the cruise line was delighted with the response to the series.
“When we
created the trilogy, we wanted something that exuded sophistication and
glamour, but which was also accessible. Affordable luxury is the mainstay
of these new ships and the sheer number of people viewing these films means
that we have succeeded in introducing millions of people to the concept of a
P&O holiday, which is like no place on earth,” Mr Myrmell said.
Pacific Aria
and Pacific Eden will cruise from Australia year round. They will be welcomed
into P&O Cruises’ fleet during a five-ship spectacular on Sydney Harbour on
November 25.
#cruiselings
#pocruises
For all media enquiries relating to Pacific Aria & Pacific Eden, or P&O Cruises generally, please contact Libby Moffet at MG Media Communications: 02 9904 0011
For all media enquiries relating to The Conspicuous Awakening of Owen Wilson, please contact Rob Tolan at Frank PR: robtolan@frankpr.com.au / 0434 928 557 / 02 8202 0555
