2015 Was Exhausting – Sleep Study Reveals Americans Will Do Almost Anything for More Shut-Eye in 2016
Americans Find Getting More Sleep a More Appealing Resolution than Going Back to the Gym
SANTA CLARITA, Calif. (January 13,
2016) – Americans are tired of feeling
tired and willing to sacrifice almost anything for more sleep in the new year,
according to a new sleep-inspired survey commissioned by Princess
Cruises. The Princess Cruises Sleep Survey results suggest that 2016 may be
the year Americans wake up and acknowledge the power of sleep by embracing a
new sleep schedule. In fact, 57 percent say getting more sleep is a resolution
that is more appealing than going back into the gym.
While getting enough sleep has long been an issue for many, it doesn’t seem to
be getting any better, as more than half (57 percent) of Americans think they
get less sleep than they actually need and most are willing to sacrifice a lot
for a few more zzzz’s in the new year. The study, conducted by Wakefield Research,
confirmed that the thing Americans were most willing to sacrifice was their
waistline. Sixty-one percent said they would rather get a great night’s sleep,
every night for a month, than lose five pounds – particularly because medical
research shows a direct correlation between sleep quality and weight loss (53
percent of respondents agree that lack of sleep contributes to weight gain).
Desperate for more sleep, the study also found more folks willing to sacrifice
a night on the town (45 percent), a spa treatment (38 percent) and even sex (31
percent) for a little more pillow time.
The goal for the new year seems obvious, more sleep, but according to the
study, Americans also think if they had more sleep they’d actually be more
productive (51 percent), happier (50 percent), more successful (21 percent) and
more creative (21 percent).
And while getting more sleep seems to be the goal for 2016, the survey suggests
that Americans could benefit from better quality of sleep too, with nearly 70
percent citing their significant other as the main culprit in keeping them
awake because they:
- Snore
(42 percent)
- Roll
over or move in bed (29 percent)
- Nudge
and kick (21 percent)
What are couples to do? According to
the survey, the overwhelming majority of Americans (87 percent) say they
actually sleep better after getting “intimate” with their partner. So, perhaps
a little frisky business is the key to keeping a sleep-driven resolution this
year.
Methodological Notes:
The Princess Cruises Sleep Survey was conducted by Wakefield Research among
1,011 nationally representative U.S. adults ages 18+, between December 7 and
December 11, 2015, using an email invitation and an online survey. Quotas have
been set to ensure reliable and accurate representation of the U.S. adult
population ages 18+.
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About Princess Cruises:
One of the best-known names in cruising, Princess Cruises is a global cruise
line and tour company operating a fleet of 18 modern ships renowned for their
innovative design and wide array of choices in dining, entertainment and
amenities, all provided in an environment of exceptional customer service. A
recognized leader in worldwide cruising, Princess carries 1.7 million guests
each year to destinations around the globe ranging in length from three to 111
days. The company is part of Carnival Corporation & plc (NYSE/LSE:CCL;
NYSE:CUK).
Newsroom:
Additional media information is available at princess.com/news.
For further information
contact:
Karen Candy, kcandy@princesscruises.com, 661-753-1540
Jina Michael, jina.michael@citizenrelations.com, 310-698-9009
